Gaslight Creative Blog

The 5 Fundamentals for a Successful Business Development Team

Sidne Gardner July 20, 2016


Your company has just created a business development team or there has been one in place for a while, but the results just don't seem to be up to par with your expectations?

If you are like most sales people, you have done your research on how to gain customers and hit the sales quota that you have looming over your head. Like me, you probably did an internet search and realized that there are thousands of tips that you can use to be successful and were instantly overwhelmed.

We live in a...

Categories: Drive Leads, Marketing, Business Development

Content is King: 7 Questions to Shape your Website Content

Kelly Zaske July 11, 2016

There was a time when websites were nothing more than online brochures. Pages and pages of content with one photo on the homepage. Paragraphs of text that linked to more paragraphs of text. So many words that a navigation bar on the top AND one on the side was necessary.

Categories: Website, writing, Content

Craft Brewers Conference

Kristen Buerman May 20, 2016
Gaslight goes to Philadelphia! Because of the awesome work we get to do with our brewing partners, we were beyond excited to attend this year’s Craft Brewers Conference and network with others in the brewing industry. I mean really, who wouldn’t enjoy the chance to talk with brew masters from around the country and sample the latest brew? Um, pick us, pick us!!!! So what exactly is the Craft Brewers Conference (CBC)? The CBC is an annual show that travels to different cities each year that...

Categories: conference, breweries, brewery, beer

We're Growing By Leaps & Bounds

Kenzie Tenney April 06, 2016

Meet Kenzie, our uber talented Project Manger that recently joined our Gaslight team.

Categories: Blog

Even Star Wars Needs Marketing

Michael Nelsen September 02, 2015

Even for established brands, logos can be the most important part of a marketing plan. Logos are the face of a brand that is always showing to the consumer, informing and engraining a message. Recent updates to world-wide recognized brands such as Facebook were subtle, while Mr. Coffee and Logitech were more dramatic changes, all show that brands grow, and evolve overtime. This reflects both changing styles and trends, but also changes in a brand story.

Categories: Blog


Amanda Johnson August 04, 2015

Hello, I'm Amanda Johnson, the newest addition to Gaslight Creative.

Categories: Blog

Why Would You Hire a Photographer?

Tara Tulenchik August 03, 2015

I’ve heard this question a thousand times before, do we really need to hire a professional photographer? Everyone has some kind of digital camera or we can buy images from a stock photography site. So, why would you need to hire a photographer? I’m a photographer, and I’m about to let you in on what we do and why it’s important.

Categories: Blog

Shark Week Turns Over A New Fin

Sara Judson Brown July 08, 2015

Shark Week, Discovery Channel’s lovefest of all things sharks, returned this month (July 5 – 12) to take a chomp out of boring summer television watching.

Categories: Blog

6 Years & Growing Strong!

Gaslight Creative July 06, 2015

As we celebrate our 6th anniversary here at Gaslight, things are getting as busy as ever. Just over a year ago, we moved into our office building at 713 West St. Germain Street, Suite 200. In that time we've already began to outgrow our current space and we are happy to announce that we have taken over the first floor of our building! Once remodeling is completed, we will be moving some of our staff downstairs where we will have more offices, conference rooms and a new client reception area....

Categories: Blog

Your Mission Statement Sucks. Here’s Why.

Sara Judson Brown June 17, 2015

“Hello. My name is Inigo Montoya. You killed my father. Prepare to die.”

Categories: Brand Identity, Branding, Marketing a Brand, mission statement, Blog, writing, consistency